News conference case studies Study Example | Topics and Well Written Essays - 500 words

News conference studies - Case Study Example Additionally, the company has a long-term perspective of its investments. It focuses its resources and efforts towards the creation of value through superior performance and growth. This background of Najafi Companies motivated Chef Paula Deen to seek the firm’s assistance in her comeback. Her former employee faced Chef Paula Deen with a number of challenges following the allegations. As a result, she lost her cooking show and lucrative endorsement deals. Additionally, she was forced to close down her restaurant. In the process of exploring her future, and position in the industry, Chef Deen identified Najafi Companies as an important investment partner. Chef Deen intends to build on Najafi Companies strong brand presence and heritage as part of her transformation (Najafi Companies 1). Therefore, Chef Paula Deen and Najafi Companies would like to announce their partnership and the launch of Deen’s debut cooking show, product launch and book deals. The essence of the new partnership is based on mutual partnership. Najafi Companies has invested $75 million in the new Paula Deen Ventures. The venture will be responsible for the debut of new cooking shows, product and book deals. The essence of the new partnership captures the nature of Paula Deen as a resilient person. It also outlines the nature of Najafi Companies as a company that is willing to invest in struggling groups, people, entities and businesses (Najafi Companies 1). Therefore, Paula Deen’s customers, business partners and audiences should expect a positive experience from the new venture. The new venture is a milestone for Paula Deen. Today’s announcement is a renewal of Deen’s promise to her audience and customers. Paula Deen intends to focus all her efforts and resources towards the satisfaction of her customers. The partnership between Paula Deen and Najafi Companies is three fold. First, customers will have an easier time to